The insurance industry has an image problem. That is probably not really breaking news to anyone reading this, but it’s an important topic to discuss and one the industry can address and, believe it or not, an issue that can be resolved.
The Florida Chamber of Commerce’s 2017 Florida Insurance Summit held in Miami this week included a panel with journalists who cover Florida. The discussion was robust and important and offered insight into one of the big reasons the insurance industry has an image problem: they won’t talk to the media.
Now rather than getting defensive and calling the media the “opposition party,” the industry might consider the job the media tries to do.
The panelists, including this Insurance Journal reporter; Mary Ellen Klas, Capital Bureau chief for the Miami-Herald and co-bureau chief, Tampa Bay Times, who covers legislative issues; and Todd Ulrich investigative reporter for Orlando television station WFTV-9 agreed one of the big reasons for the insurance industry’s typically negative image is access.