About Us

The Personal Insurance Federation of Florida, Inc. (PIFF), is a leading voice for the personal lines property and casualty insurance industry in Florida. PIFF represents national insurance carriers and their subsidiaries, including many of the state’s top writers of private passenger auto and homeowners multiperil insurance. Together PIFF members write more than $13 billion in premium in the state. PIFF advocates for a healthy and competitive insurance marketplace for the benefit of Florida consumers.

Meet Our Staff

Michael Carlson, Esquire

President/CEO

Prior to joining PIFF, Michael served as the Deputy Chief of Staff and Director of Legislative Affairs for CFO Alex Sink and the Department of Financial Services.  He has also held a variety of leadership roles on the professional staff of the Florida House of Representatives, including serving as the Staff Director of the Committee on Insurance during the 2007 Special Session “A” on property insurance.  Between his stints in government, Michael represented clients in insurance regulatory law and commercial litigation matters in Tallahassee and practiced insurance defense law in Atlanta. Michael is an attorney admitted to practice law in Florida and Georgia.

Michael graduated from the University of South Florida with a bachelor’s degree in political science and holds a master’s degree in political science from the Florida State University.  He is an honors graduate of the Florida State University College of Law, where he served on Moot Court and Law Review.  Michael has been designated a member of the Florida Trend “Legal Elite” in government law.