PIFF Strengthens Advocacy for Healthy Insurance Market
TALLAHASSEE, Fla. (Thursday, Feb. 20, 2025) – The Personal Insurance Federation of Florida (PIFF) announced that GEICO (Government Employees Insurance Company), the third-largest auto insurer in the United States, has joined the organization as a sustaining member.
GEICO’s addition bolsters PIFF’s roster of top-tier property and casualty (P&C) personal lines insurers in Florida, which includes Allstate Insurance Companies, Farmers Insurance, the Progressive Group of Insurance Companies and State Farm Insurance Companies. With GEICO onboard, PIFF further cements its position as a leading advocate for a healthy and competitive insurance marketplace for the benefit of Florida consumers.
“GEICO shares the values of PIFF members in fostering competition and expanding consumer choice in Florida’s insurance market,” said Michael Carlson, president of PIFF. “Their extensive nationwide experience will enhance our efforts to shape legislative and regulatory policies that benefit Florida consumers. We are thrilled to welcome GEICO to our membership and look forward to our partnership with them.”
Founded in 1936, GEICO insures vehicles in all 50 states and the District of Columbia. In addition to personal auto insurance, the company provides commercial auto, personal umbrella policies, and access to homeowners, renters, condo, flood, and identity theft coverages through the GEICO Insurance Agency, LLC. GEICO’s commitment to customer service and innovation aligns with PIFF’s work to foster a healthy marketplace.
“GEICO is thrilled to join PIFF, a leading voice in the state for some of the insurance industry’s most important matters,” said Tracey Laws, GEICO’s head of government and regulatory affairs. “This partnership reflects our commitment to supporting Florida’s insurance consumers and advocating for policies that help build a stable and competitive marketplace.”
Since its establishment in 2010, PIFF has been committed to addressing legislative, regulatory, and legal challenges impacting Florida’s insurance market. The organization’s membership supports and represents more than $23 billion in homeowner and private passenger auto written premium in Florida (2023). PIFF’s advocacy work is focused exclusively on policies that enhance consumer protections and foster market stability.
“PIFF has grown into a highly effective trade association since its founding in 2010,” said Carly A. Hermanson, PIFF board chair and legislative and regulatory counsel representing Allstate Insurance Company. “Including GEICO as a member will only enhance our effectiveness, and we are proud to have them in the trade.”
For more information on the impact of reforms and the health of the marketplace, visit PIFF’s latest Market Pulse at PIFF.net.
About PIFF:
The Personal Insurance Federation of Florida, Inc. (PIFF), is a leading voice for the personal lines property and casualty insurance industry in Florida. PIFF represents national insurance carriers and their subsidiaries, including many of the state’s top writers of private passenger auto and homeowners multiperil insurance. Together, PIFF members support and represent more than $23 billion in homeowner and private passenger written premium in the state. PIFF advocates for a healthy and competitive insurance marketplace for the benefit of Florida consumers. Follow us @PIFFNews. Visit PIFF.net to learn more.
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