PIFF is an insurance trade association focused on advocacy before the Legislative and Executive branches of Florida government.  We devote the entire resources of the office to working with legislators, the Governor, members of the Florida Cabinet, and executive branch agency leaders to find common sense solutions to the problems facing Florida’s insurance markets. Here you will find information about our legislative and regulatory priorities, principles, and accomplishments.

ADVOCACY RESOURCES
2026 Legislative Priorities

Here’s where we stand on the issues shaping Florida’s insurance future:

Legal Reforms Protect Consumers

PIFF members support important legal reforms that passed in December 2022 and March 2023 and have dramatically improved the health of the auto and property insurance markets. These reforms reduced predatory litigation, resulting in meaningful premium decreases for Floridians, the creation of several new insurance companies, which increased consumer choice, and helped to lower reinsurance costs that are passed on to consumers.

These reforms must not be reversed or weakened by the creation of statutory loopholes. This will ensure that our stabilizing insurance market can become healthy and vibrant to the benefit of consumers. Read more about the history of reforms and why vigilance still matters.

PIP Repeal Harms Consumers

PIFF members are concerned about the implications of the repeal of the Florida Motor Vehicle No-Fault Law and the personal injury protection insurance (“PIP”) it provides. If the law is repealed, millions of motorists will be adversely impacted with higher rates. Our members believe that PIP is a valuable coverage that protects motorists, and with recent legal reforms, PIP is working as it was intended when it became law in the early 1970’s. PIP should be maintained in 2026. Learn more about the debate over PIP repeal and what is at stake.

Overregulation Harms Insurance Markets

PIFF members support an open, competitive insurance market with appropriately restrained regulatory oversight that is focused on solvency and consumer protection. Burdensome regulations hinder innovation, increase costs, and limit the ability of insurers to respond to market changes.

We urge the Legislature to allow free market competition and refrain from imposing unnecessary regulatory burdens on the market.

Stronger Homes Reduce Risk

PIFF members support home hardening, which reduces the risk of catastrophe loss and reduces the cost of insurance. We also support stronger building codes that lead to stronger homes, community resiliency, reduced risk and lower insurance costs.

PIFF Policy Positions and News Releases

GEICO Joins Personal Insurance Federation of Florida

PIFF Strengthens Advocacy for Healthy Insurance Market TALLAHASSEE, Fla. (Thursday, Feb. 20, 2025) – The Personal Insurance Federation of Florida (PIFF) announced that GEICO (Government Employees Insurance Company), the third-largest auto insurer in the United States, has joined the organization as a sustaining member. GEICO’s addition bolsters PIFF’s roster of top-tier property and casualty (P&C)…

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Truth About Insurance Claims in the Wake of Recent Hurricanes

Florida’s Insurance Industry: Vital to Recovery TALLAHASSEE, Fla. (Tuesday, Oct. 22, 2024) – Floridians are still grappling with the devastation left behind by Hurricanes Helene and Milton, trying to restore their lives, homes and communities. For many, the damage feels relentless, with some still rebuilding from previous storms like Debby (2024), Idalia (2023) and Ian…

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Governor Signs Bill Expanding My Safe Florida Home Program

PIFF Thanks State Leaders for Prioritizing Mitigation Efforts TALLAHASSEE, Fla. (April. 24, 2024) – Today, Governor Ron DeSantis signed SB 7028, legislation that builds on the successful My Safe Florida Home (MSFH) program. The program provides free home inspections and up to $10,000 in grants to allow Florida homeowners to strengthen their properties against storms…

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Lawmakers Expand My Safe Florida Home Program

PIFF Thanks Legislature for Prioritizing Recovery and Mitigation Efforts TALLAHASSEE, Fla. (Nov. 8, 2023) – In a state vulnerable to stronger storms, Florida lawmakers — during a special Legislative Session — prioritized measures to help homeowners prevent windstorm damage by strengthening their homes. Today, the Florida Legislature passed House Bill 1-C, legislation that bolsters the…

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