About Us

The Personal Insurance Federation of Florida is a non-profit insurance trade association representing large national insurance carriers and their subsidiaries doing business in Florida. PIFF members include: Allstate Insurance Companies, Farmers Insurance, The Progressive Group of Insurance Companies, and State Farm Insurance Companies. PIFF members serve forty five percent   (45%) of the private passenger automobile insurance market and twenty percent (20%) of the private homeowners’ insurance market. Our goal is to create a dynamic, efficient, and competitive marketplace for personal insurance products for the benefit of all Floridians. 

Meet Our Staff

Michael Carlson, Esquire


Prior to joining PIFF, Michael served as the Deputy Chief of Staff and Director of Legislative Affairs for CFO Alex Sink and the Department of Financial Services.  He has also held a variety of leadership roles on the professional staff of the Florida House of Representatives, including serving as the Staff Director of the Committee on Insurance during the 2007 Special Session “A” on property insurance.  Between his stints in government, Michael represented clients in insurance regulatory law and commercial litigation matters in Tallahassee and practiced insurance defense law in Atlanta. Michael is an attorney admitted to practice law in Florida and Georgia.

Michael graduated from the University of South Florida with a bachelor’s degree in political science and holds a master’s degree in political science from the Florida State University.  He is an honors graduate of the Florida State University College of Law, where he served on Moot Court and Law Review.  Michael has been designated a member of the Florida Trend “Legal Elite” in government law.

Samantha Sexton

VP of Legislative and Regulatory Affairs

Before joining PIFF, Samantha served as the Director of Legislative Affairs for the PACE Center for Girls, Inc. During her tenure with PACE, she expanded PACE’s public sector resources at the local and state level, positioned PACE as the lead advocate for at-risk girls and supported the program’s expansion into Georgia. Samantha has been recognized as a Bob Graham Civic Scholar, ’30 under 30’ rising star of Florida politics, and 2016 Golden A.C.E. by the Tallahassee Network of Young Professionals. She serves on the Connect Florida Board of Governors, Leadership Florida Leadership Team, Junior League of Florida Statewide Public Affairs Committee, Big Brothers Big Sisters of the Big Bend Board of Directors, and Tallahassee New Leaders Council Board of Directors.

Samantha graduated from the University of Florida with her B.A. and M.A. in Political Science and Certificates in International Relations and Political Campaigning. She remains an active member of Florida Blue Key.