PIFF’s goal is to ensure a dynamic, efficient and competitive marketplace for personal insurance products for the benefit of all Floridians. Simply put, PIFF supports policies that protect and enhance the health of the consumer property & casualty market in Florida.  We believe that consumers should have the best choice  – in terms of price, product, and insurer – in the Florida marketplace.  Here you will find news and information that will inform you about the state of Florida’s insurance industry, the health of the markets, and national trends that may impact you.


Florida Politics: Assignment of benefits reform clears Legislature

“The clock is ticking on all the fraudsters and other members of the AOB cottage industry that have been plaguing Florida’s insurance market for the last several years,” said Michael Carlson, president of the Personal Insurance Federation of Florida (PIFF). “With the passage of HB 7065, their time will soon be up. We look forward…


Florida Politics: Insurance group explains AOB in new radio campaign

The Personal Insurance Federation of Florida is launching a 60-second radio ad explaining how assignment of benefits, or AOB, “rewards few at the expense of many.” PIFF and other insurance groups are hoping the Legislature changes the law to significantly curb AOB lawsuits, which stem from policyholders signing over their insurance benefits to attorneys or…


News4Jax: Senate prepares for ‘assignment of benefits’ insurance fight

Other speakers were former Supreme Court Justice Kenneth Bell, who represents an insurance-industry group called the Personal Insurance Federation of Florida, and Orlando attorney Lee Jacobson, who represents the Florida Justice Association trial attorneys group. Senate prepares for ‘assignment of benefits’ insurance fight News4Jax, January 23, 2019


Florida Politics: Senate debate opens over restriction of one-way attorney fee

Ken Bell, a former Florida Supreme Court justice who now co-chairs the Gunster law firm’s appellate practice, appeared on behalf of the Personal Insurance Federation of Florida. He said contractors and trial attorneys flock to workshops teaching them how to exploit AOBs. Senate debate opens over restriction of one-way attorney fee Florida Politics, January 22,…


Don’t Accept Bad Repeal of PIP

Sunshine State News February 28, 2018 – 12:15pm Michael Carlson Florida’s Motor Vehicle No-Fault Law, commonly known as “PIP,” is under attack in the Florida Legislature. The outcome — if trial lawyers succeed — will be increased insurance rates in 60 of 67 counties in Florida. They are trying to repeal PIP in favor of…